3-Month Digital Marketing Course with Job Assurance

# 🎓 BABA DIGITAL INSTITUTE

## 3-Month Professional Digital Marketing Course

### Job-Oriented Practical Syllabus

### 📅 Month 1 — Digital Marketing Foundation

*Module 1: Digital Marketing Fundamentals*

* What is Digital Marketing?

* Traditional vs Digital Marketing

* Digital Marketing Career Opportunities

* Customer Journey & Marketing Funnel

* Lead Generation & Conversion

* Branding & Online Presence

*Module 2: Website & WordPress*

* Domain & Hosting Basics

* WordPress Installation

* Website Structure

* Landing Page Creation

* Basic Website Design

* Forms & Lead Collection

* Basic Website Speed & Security

*Module 3: Content Marketing*

* Content Strategy

* Content Planning

* Copywriting Basics

* Storytelling for Brands

* Blog Writing

* Reels & Short-form Content Strategy

* AI Tools for Content Creation

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### 📅 Month 2 — SEO, Social Media & Paid Advertising

*Module 4: Search Engine Optimization (SEO)*

* SEO Fundamentals

* Keyword Research

* On-Page SEO

* Off-Page SEO

* Technical SEO Basics

* Local SEO

* Google Business Profile Optimization

* SEO Tools

* Competitor Analysis

* SEO Reporting

*Module 5: Social Media Marketing*

* Instagram Marketing

* Facebook Marketing

* LinkedIn Marketing

* Social Media Strategy

* Content Calendar

* Hashtag & Keyword Strategy

* Reels Strategy

* Organic Lead Generation

* Community Building

* Social Media Analytics

*Module 6: Meta Ads (Facebook & Instagram Ads)*

* Meta Ads Manager

* Campaign Objectives

* Audience Research & Targeting

* Custom & Lookalike Audiences

* Lead Generation Campaigns

* Traffic & Engagement Campaigns

* Creative Strategy

* Retargeting

* Budget & Bidding

* Campaign Optimization

* Meta Ads Reporting

📅 Month 3 — Google Ads, Analytics, AI & Career

*Module 7: Google Ads

* Google Ads Fundamentals

* Search Ads

* Keyword Research

* Match Types

* Ad Copywriting

* Campaign Setup

* Display Ads Basics

* YouTube Ads Basics

* Conversion Tracking

* Remarketing

* Google Ads Optimization

*Module 8: Google Analytics & Tracking*

* Google Analytics 4 (GA4)

* Website Traffic Analysis

* User Behaviour

* Conversion Tracking

* Google Search Console

* Marketing Performance Reports

* Basic Tag Manager Concepts

*Module 9: AI for Digital Marketing 🤖*

* AI-Powered Content Creation

* AI for Social Media

* AI for SEO & Keyword Research

* AI for Ad Copy

* AI Image & Video Tools

* Prompt Engineering Basics

* AI-Based Marketing Research

* Productivity & Automation Tools

*Module 10: Lead Generation & Marketing Automation*

* Lead Generation Strategies

* Landing Page Funnels

* WhatsApp Marketing

* Email Marketing Basics

* CRM Fundamentals

* Follow-up Strategies

* Conversion Optimization

*Module 11: Freelancing & Client Acquisition*

* Freelancing Fundamentals

* Finding Digital Marketing Clients

* Client Pitching

* Proposal & Pricing

* Portfolio Creation

* Upwork/Fiverr Basics

* Local Business Client Acquisition

* Client Communication

* Reporting & Retention

*Module 12: Job Preparation & Placement Training 💼*

* Digital Marketing Resume Building

* LinkedIn Profile Optimization

* Portfolio Development

* Interview Preparation

* HR Interview Practice

* Digital Marketing Technical Interview

* Mock Interviews

* Salary Negotiation

* Job Search Strategy

* Placement Assistance

🔥 Practical Projects

Students will work on real-world practical projects, such as:

✅ Complete WordPress Website

✅ SEO Audit & Optimization Project

✅ Social Media Marketing Project

✅ Meta Ads Campaign

✅ Google Ads Campaign

✅ Lead Generation Funnel

✅ Google Analytics Reporting

✅ Local Business Marketing Project

✅ Complete Digital Marketing Campaign

### 🎯 Final Outcome

*Learn → Practice → Build Portfolio → Attend Mock Interviews → Get Job-Ready*

*Duration:* 3 Months

*Course Fee:* ₹25,000/-

*Eligibility:* Working Professionals with 1+ Year Experience

*Mode:* Practical…